{"id":21141,"date":"2023-02-15T13:28:16","date_gmt":"2023-02-15T12:28:16","guid":{"rendered":"https:\/\/suport.fundesplai.org\/blog-es\/actualidad\/beneficios-para-usar-los-reels-de-instagram\/"},"modified":"2023-03-02T12:17:18","modified_gmt":"2023-03-02T11:17:18","slug":"beneficios-para-usar-los-reels-de-instagram","status":"publish","type":"post","link":"https:\/\/suport.fundesplai.org\/es\/blog-es\/comunicacion\/beneficios-para-usar-los-reels-de-instagram\/","title":{"rendered":"Beneficios para usar los reels de Instagram"},"content":{"rendered":"<p>Las entidades sin \u00e1nimo de lucro tienen que estar all\u00ed donde est\u00e9n sus <strong>p\u00fablicos<\/strong>. Dicho en otras palabras, tienen que tener presencia en las <strong>redes sociales<\/strong>, porque mucha gente las usa.<\/p>\n<p>Una de las redes sociales m\u00e1s empleadas actualmente es <strong>Instagram<\/strong> y, dentro de esta, la opci\u00f3n de los <strong>reels de Instagram<\/strong> tiene mucho \u00e9xito. Esta funcionalidad se basa en videos cortos (hasta 90 segundos) en formato vertical.<\/p>\n<p>Las organizaciones no lucrativas pueden emplear esta opci\u00f3n para comunicarse de una forma directa y creativa con sus p\u00fablicos, especialmente con los m\u00e1s j\u00f3venes.<\/p>\n<h3>\u00bfQu\u00e9 beneficios aporta el uso de los reels de Instagram?<\/h3>\n<ol>\n<li><strong>M\u00e1s tr\u00e1fico<\/strong>: pueden aparecer en la pesta\u00f1a &#8216;explorar&#8217; de Instagram sin la necesidad de seguir la cuenta. Esto permite que potenciales personas interesadas en el contenido de la entidad puedan llegar al <strong>perfil <\/strong>y, posteriormente, a la<strong> web<\/strong>.<\/li>\n<li><strong>M\u00e1s engagement<\/strong>: los videos son el formato que m\u00e1s fomenta la interacci\u00f3n de las usuarias. Tener m\u00e1s engagement con la audiencia lleva a tener m\u00e1s compromiso de esta con la entidad.<\/li>\n<li><strong>Contenidos sencillos<\/strong>: para colgar reels la organizaci\u00f3n solo tiene que crear videos de 15, 30, 60 o 90 segundos. Esto permite que sean creaciones sencillas o m\u00e1s elaboradas, seg\u00fan las necesidades y capacidades de la entidad.<\/li>\n<li><strong>Integraci\u00f3n con las stories<\/strong>: para llegar a m\u00e1s audiencia se pueden compartir los reels a trav\u00e9s de las historias de Instagram.<\/li>\n<li><strong>Todos los reels en un \u00fanico espacio<\/strong>: todos los reels publicados (sea al muro o no) se guardan en una misma pesta\u00f1a del perfil.<\/li>\n<\/ol>\n<p>Todos estos beneficios y otros, pueden ayudar las entidades en su <a href=\"https:\/\/suport.fundesplai.org\/es\/blog-es\/actualidad\/com-pot-ajudar-la-transformacio-digital-a-la-comunicacio-de-les-entitats\/\">estrategia comunicativa<\/a> a trav\u00e9s de las redes sociales. Al tratarse de contenido din\u00e1mico y relativamente sencillo, probar qu\u00e9 funciona y qu\u00e9 no en la entidad es una buena opci\u00f3n comunicativa.<\/p>\n<p>Fuente: <a href=\"https:\/\/xarxanet.org\/informatic\/noticies\/5-beneficis-dutilitzar-els-reels-dinstagram\">Xarxanet<\/a> (redactado por el equipo de <strong>Suport Tercer Sector<\/strong>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las entidades sin \u00e1nimo de lucro tienen que estar all\u00ed donde est\u00e9n sus p\u00fablicos. Dicho en otras palabras, tienen que tener presencia en las redes sociales, porque mucha gente las usa. Una de las redes sociales m\u00e1s empleadas actualmente es Instagram y, dentro de esta, la opci\u00f3n de los reels de Instagram tiene mucho \u00e9xito. [&hellip;]<\/p>\n","protected":false},"author":360,"featured_media":21051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1,341,321],"tags":[],"class_list":["post-21141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-blog-es","category-comunicacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beneficios para usar los reels de Instagram<\/title>\n<meta name=\"description\" content=\"Los reels de Instagram son \u00fatiles para que las entidades sin \u00e1nimo de lucro puedan comunicarse con sus p\u00fablicos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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